Elements and Performance Criteria
- Establish, market and implement promotional strategies
- Conduct research to identify the target market
- Establish communication strategies to promote practice services in consultation with other practice personnel and in line with the practice business plan
- Plan work to be carried out within allocated budget
- Prepare promotional material in consultation with other practice personnel
- Utilise practice personnel to accomplish promotional goals, as required
- Prepare and present promotional materials and monitor impact
- Promote practice according to practice policies and budgets
- Determine practice public access times in consultation with other personnel
- Implement advertising activities
- Determine level of involvement with the community and associated groups in consultation with the relevant parties
- Develop strategies to meet community involvement objectives
- Notify personnel of their respective roles and record details
- Evaluate and monitor practice community involvement strategy outcomes
- Make policy adjustments as a result of measured outcomes